Hakone Retreat FöreBranding


Hakone Retreat Före is a sanctuary in the forest. “Före,” meaning forward in Swedish, this project blends the sensibilities of Japanese and Scandinavian aesthetics to immerse visitors in a tranquil experience. 










Process

Logo Development
Following the curvature of Hakone Retreat Före’s minimalist and Scandinavian-inspired architecture, I developed a logo that honors the intersection of simplicity and futuristic design, serving as a framing tool for their branding system.



Color PaletteTaken from the transitioning sun over the forest from sunset to dawn, following the nature of moving forward.




Promotional Material














Lookbook








Collaterals





Website